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Beside Search Engine Optimization, Internet Marketing plays a very important part in e commerce.
I would put them in a few category:
- Search Engine submission and Directory Listing such as Dmoz, Yahoo, Google, Alta Vista and etc.
- Paid Listing in Google and Overture
- Paid Listing in Shopping Comparison like Bizrates
Some other Active marketing likes:
- Selling on online auctions like ebay or yahoo
- online forums and classifieds.
There are also other marketing that are important to be in the web site such as:
- FAQ
- Ticketing Support
- Live Support
- Contact Us
- Instant messenger such as ICQ and Yahoo Messenger
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